Tips for creating good alerts
Here are some tips for creating well performing, optimised alerts:
Avoid phrases that are too narrow
Overly specific phrases will reduce the number of captures you get. For example "Fantastic Company Computer Products in London" would be too narrow, "My Fantastic Company" AND "Computer" AND "London" is better.
Avoid phrases that are too broad
If your alert contains phrases that are collectively too broad, your alert will be flooded with irrelevant matches. For example "Company" would bring back a lot of matches, whereas "My Fantastic Company" would be more targeted.
Add in alternatives
Including OR terms that are used as alternatives to your keyword can gather more results. For example, adding in abbreviations for your organisation, an authoring username or maybe a twitter handle?
Avoid duplicating phrases
An alert such as "My Fantastic Company" OR "My Fantastic Company Business" is unnecessarily duplicated. The first phrase will capture everything the second would. Try to use the shortest phrase that will capture the results you want.
Avoid similar alerts
If you create multiple alerts with similar phrases, you are likely to match the same content multiple times. Create a single alert with your alternative phrases joined with OR, or use the shortest phrase that will capture relevant content
A big part of Tagflag is experimenting with keywords to find out what works best. You may find that adding slight changes to your keywords can gather better results, it's very much down to trying new things out.
But if you need support in setting up your alerts we will be more than happy to help, just contact us.